PRiSM strikes again!
Everbody knows, our first campaign didn't reach its goal in the allotted time. The main difficulty was our high financial goal because of minimum production quantity of 500 watches.
Today we return stronger, with an economic goal revised downward and some small changes:
The funding target has been lowered from CHF 120'000 to CHF 48'000, which we've already achieved (and even exceeded) as our previous campaign reached 55'621 CHF
As a result, production has been reduced from 500 to 250 watches.Our watches is going to be much more exclusive due to their limited series and the truth that all of them is numbered individually
A lowered quantity produced inevitably results in a small increase in costs. In this, we looked for ways to justify this small price increase, so we decided that each of our contributors could be offered an additional watch strap along with his PRiSM watch. These straps will be equipped with quick release spring bars to go from the key bracelet to secondary in no time - two styles for the price tag on one!
How everything started
As it is usually the case, all of it started around a few drinks and two long-time friends discussing their common passion: the entire world of horology.
The rest of the evening remains a little unclear but what stuck was the motivation to launch our personal brand. It was following a contribution to a watchmaking project on a crowdfunding platform that the idea sprang up within our minds.
We then asked ourselves: you will want to us, too?
We are fortunate enough to reside in an occasion where launching entrepreneurial projects does not require just as much financial investment because it did before, an occasion where we have a wide array PRiSM Watches - Every NEW facet of your personality of options and solutions to get where we want to be.
The theory
We spent my youth in the united states of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we began to draw the sketches of a wristwatch that will define us.
Being Swiss, there was no room for error on the quality. Passionate in regards to the watchmaking domain, our first faltering step was to surround ourselves with qualified people in the field. We'd the opportunity to run into open professionals that believed within our project and today, these are people that we call friends.